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We love receiving them, sending them, and absolutely creating them. Newsletters are a crucial cog of your marketing machine to maintain a happy and healthy relationship with the existing clientele base. In the digital universe, a newsletter is like fulfilling many needs with one deed – it packs so much more than just creating awareness about your current activities or products! A newsletter is a tool to get referrals, more business, more traffic on your website, and shorten your sales cycle.