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Online marketing is an essential part of your outreach strategy. It is the sum total of your online efforts to keep your company visible, viable, relevant, and attracting the new business you need in order to keep growing. It’s a continuous effort that rewards the faithful, providing results that can’t be achieved any other way and proving its ROI through quantifiable results. To do this effectively, a digital marketing audit is in order.
Performing regular digital marketing audits will help you identify the areas that are working and which ones need your attention.